Coût de la création de site web à Dubaï : tarifs complets 2026

Every business in Dubai needs a website. But the moment you start asking for quotes, you'll get numbers ranging from AED 2,000 to AED 300,000. That spread isn't random — it reflects fundamentally different types of websites, built on different platforms, with different levels of design, functionality, and ongoing support.

This guide breaks down exactly what drives website costs in Dubai's market, what you should expect at each price point, and how to avoid the hidden expenses that catch most businesses off guard.

Landing Page — AED 3,000 to AED 8,000

A landing page is a single-page website designed around one goal: capturing leads, promoting an event, or launching a product. It's the simplest website you can build professionally.

What's typically included:

• Single responsive page — designed for desktop, tablet, and mobile
• Hero section, features, testimonials, CTA — the standard conversion layout
• Contact form or lead capture — integrated with email or CRM
• Basic SEO setup — meta tags, page title, sitemap
• Hosting setup — deployed on Netlify, Vercel, or basic shared hosting

Landing pages at the lower end (AED 3,000-4,000) are typically built using templates on platforms like Webflow or WordPress with a premium theme. At the higher end (AED 6,000-8,000), you get custom design, animation, and copywriting support.

Business Website (5-10 Pages) — AED 8,000 to AED 25,000

This is the most common website type for SMEs, professional services firms, consultancies, and startups in Dubai. It establishes credibility, explains your services, and drives enquiries.

A typical 5-10 page business website includes:

• Homepage — hero, value proposition, service overview, social proof
• About page — company story, team, credentials
• Services pages — 3-5 individual pages for each service line
• Contact page — form, map, WhatsApp integration (essential in Dubai)
• Blog or journal — CMS-powered content section for SEO
• Responsive design — optimised for all devices
• Basic analytics — Google Analytics 4 and Search Console setup

At AED 8,000-12,000, you're typically getting a WordPress site with a customised premium theme. At AED 15,000-25,000, you're getting custom design in Figma, bespoke development, and more attention to UX, performance, and brand alignment.

E-Commerce Website — AED 20,000 to AED 80,000

E-commerce in the UAE is a different animal. You're not just building a website; you're building a transaction platform that needs to handle payments, inventory, shipping calculations, and customer accounts.

What determines cost at this level:

• Product catalogue size — 50 products versus 5,000 products changes the data architecture
• Payment gateway integration — Tabby, Tamara (buy now pay later), Network International, Stripe, or Checkout.com. Each gateway has its own integration complexity
• Shipping logic — flat rate is simple; zone-based rates with Aramex, Fetchr, or Emirates Post API integration is not
• Multi-currency support — AED, SAR, and USD are common requirements for GCC e-commerce
• Customer accounts — order history, wishlists, saved addresses
• Inventory management — syncing with warehouse systems or POS

Shopify stores in Dubai typically cost AED 15,000-40,000 including custom theme design and payment integration. WooCommerce (WordPress) runs AED 20,000-50,000 for comparable scope. Fully custom e-commerce on headless platforms like Medusa or Saleor starts at AED 50,000 and can exceed AED 80,000.

Custom Web Application — AED 50,000 to AED 200,000+

Web applications go beyond content and commerce. These are functional platforms: client portals, booking systems, SaaS dashboards, internal tools, or marketplace platforms.

What pushes costs into this territory:

• User authentication and roles — admin, staff, client access levels
• Database design — custom data models, relationships, and queries
• API integrations — connecting to payment systems, CRMs, ERPs, or third-party services
• Real-time features — live chat, notifications, dashboards with live data
• Custom business logic — pricing calculators, booking algorithms, workflow automation

A client portal with basic CRUD functionality runs AED 50,000-80,000. A marketplace platform with vendor management, payment splits, and review systems costs AED 100,000-200,000. Complex SaaS platforms with subscription billing, analytics dashboards, and multi-tenant architecture exceed AED 200,000.

Platform comparison: what to build on

The platform choice affects both upfront cost and long-term expenses:

• WordPress (AED 8,000-30,000) — the most flexible CMS. Ideal for content-heavy business websites and blogs. Huge plugin ecosystem. Requires ongoing maintenance and security updates. Best value for most SMEs.
• Shopify (AED 15,000-40,000 + AED 130-2,600/month subscription) — the best out-of-the-box e-commerce solution. Handles hosting, security, and payment processing. Limited customisation compared to custom builds, but faster to launch.
• Webflow (AED 5,000-20,000 + AED 50-150/month) — visual development platform. Great for design-forward marketing sites. No plugin ecosystem, so complex functionality requires workarounds.
• Custom code (AED 30,000-200,000+) — React, Next.js, or similar frameworks. Maximum flexibility and performance. Higher upfront cost, but lower long-term platform fees. Required for web applications with complex logic.

The ongoing costs people forget

The build cost is a one-time expense. The ongoing costs run indefinitely, and most Dubai businesses underbudget for them:

• Domain renewal: AED 50-200/year for .com or .ae domains
• Hosting: AED 500-5,000/year depending on traffic and server requirements
• SSL certificate: usually free with modern hosting (Let's Encrypt), but some enterprise setups require paid certificates
• Maintenance and updates: AED 3,000-15,000/year for WordPress security patches, plugin updates, bug fixes, and performance monitoring
• Content updates: AED 500-2,000/month if outsourced to an agency for blog posts, page edits, and image updates
• E-commerce transaction fees: 2.5-3.5% per transaction through payment gateways
• Platform subscriptions: Shopify (AED 130-2,600/month), Webflow (AED 50-150/month), or other SaaS tools

Budget at least AED 5,000-20,000 per year in ongoing costs on top of your build investment. For e-commerce, transaction fees alone can exceed the annual hosting cost.

Dubai-specific factors that affect cost

Several factors make website projects in Dubai more complex than in other markets:

• Bilingual Arabic-English: RTL (right-to-left) support isn't a toggle. It requires mirrored layouts, Arabic typography selection, and careful testing. Budget an additional 15-30% for genuine bilingual websites, not just Google Translate.
• Local payment gateways: UAE-specific payment processors like Network International or Telr require specific integration work that standard templates don't support out of the box.
• WhatsApp integration: In Dubai, WhatsApp is a primary business communication channel. Click-to-WhatsApp buttons, chat widgets, and WhatsApp Business API integration are expected, not optional.
• Speed for regional users: Hosting on servers with good latency to UAE, KSA, and GCC matters. CDN configuration and Middle East edge nodes are important for user experience.
• Regulatory compliance: E-commerce sites need to comply with UAE Consumer Protection Law, display trade licence numbers, and include terms and conditions that meet local legal requirements.

How to get the most value from your budget

Regardless of your budget, these principles help you get better results:

• Define your pages and features before you get quotes. "I need a website" is a different brief than "I need a 7-page website with a blog, contact form, WhatsApp integration, and bilingual EN/AR support." The more specific your brief, the more accurate and comparable the quotes.
• Invest in UX design, not just visual design. A beautiful website that confuses visitors costs you more in lost leads than a clean website that converts. Ask about user flows and conversion strategy, not just colour schemes.
• Start with an MVP and expand. Launch with your core pages and essential functionality. Add features based on real user data rather than assumptions. This keeps initial costs down and avoids building pages nobody visits.
• Negotiate maintenance into the build contract. Many agencies offer discounted annual maintenance if you sign it alongside the build. This saves 15-25% versus buying maintenance separately later.

Red flags in website quotes

Watch out for these warning signs when reviewing proposals from web agencies in Dubai:

• "Unlimited revisions" — no professional project runs on unlimited revisions. This usually means the agency will deliver low-quality work and rely on you giving up after round three.
• No mention of mobile responsiveness — over 78% of UAE web traffic is mobile. If responsiveness isn't explicitly in the proposal, it's either assumed (ask for confirmation) or not included.
• Vague hosting arrangements — "we'll handle hosting" without specifying where, how much, and what happens if you leave. Always ensure you own your domain and have access to your hosting.
• No SEO baseline — if the proposal doesn't mention meta tags, page speed optimisation, or semantic HTML, you're getting a website that search engines will struggle to index properly.
• Ownership ambiguity — you should own 100% of the code, design files, and content. If the contract doesn't state this, clarify before signing.
• Unusually low price — if someone offers a custom business website for AED 2,000, you're getting a template with your logo swapped in. That's a theme installation, not a website design.

The right website investment depends on your business stage, your audience, and your growth plans. A consultancy launching in DIFC doesn't need the same website as a D2C fashion brand scaling across the GCC. Match your budget to your actual needs, plan for ongoing costs, and prioritise functionality that directly drives revenue.