GLDS / ABOUT

Founded on craft.
Driven by ambition.

GLDS is a full-service design studio in Dubai building brands, campaigns, digital products, and immersive experiences for businesses across the GCC and beyond.

GLDS was founded by Gaelle Lamirault, a product and industrial designer with a decade of experience across luxury fashion, consumer tech and brand design.

Trained at Strate Ecole de Design in Paris and Universidad de Monterrey in Mexico, Gaelle has worked with some of the most exacting brands in the world, from Balenciaga to Joomi Lim to eyewa, the region's largest eyewear company.

That background, spanning haute couture, jewellery design, industrial product and digital, is what makes GLDS different. We don't just make things look good. We design systems that work across every touchpoint, from physical product to digital experience.

The studio combines strategic thinking with senior creative talent and AI-powered workflows to deliver faster, sharper, and more cost-effective creative than the market has seen before. Whether you are a first-time founder building a brand from scratch, or a regional enterprise launching a multi-channel campaign, we have a model, a team, and a process designed for you.

Based in Dubai. Serving the GCC and beyond.

4+ Years of experience
3 Countries trained in
15+ Brands built or elevated
6 Practice areas
Previously At
Balenciaga Joomi Lim eyewa
Education
Strate Ecole de Design, Paris Universidad de Monterrey, Mexico
Our Values
Craft Over Shortcuts
Every detail matters. We sweat the spacing, the colour, the micro-interaction. AI handles the repetitive work so humans can focus on the decisions that actually require taste.
Clarity Over Complexity
Good design simplifies. We cut through noise, strip away the unnecessary, and deliver work that communicates instantly. If it needs explaining, it needs redesigning.
Partnership Over Projects
We think long-term. The best creative work comes from understanding a business deeply, not from one-off transactions. Our retainer clients see the difference.
Honesty Over Hype
We will tell you if your idea needs rethinking. We will push back when the brief is wrong. We charge fairly, scope transparently, and deliver what we promise.
Systems Over One-Offs
A logo is not a brand. A homepage is not a website. We build complete systems that scale, stay consistent, and work across every medium and market.
Region-First Thinking
We design from the GCC out, not from a Western template in. Bilingual, culturally aware, market-fluent. Because design that ignores context is just decoration.
What Makes Us Different
01
AI-Powered by Design
AI is built into our core workflow, not bolted on after the fact. Faster iterations, lower cost, more creative bandwidth for what genuinely requires human judgement. You get more for less.
02
Full-Service Under One Roof
Brand, campaign, web, product, motion, 3D, all in-house. No briefing four vendors for one project. One relationship, one point of accountability, one coherent creative vision across every touchpoint.
03
GCC Market Fluency
We understand the region, the culture, the audiences, the competitive landscape. Dubai-based with a global design sensibility. We build from the market out, not from a Western template in.
04
Fixed Scope, No Surprises
Every project is scoped and priced upfront. You always know what you are getting and what it costs. No scope creep, no mid-project surprises, no invoice shock at the end.
05
Industrial & Product Capability
We bridge physical and digital, packaging, product design, 3D industrial visualisation. A rare capability in the GCC and unique among boutique studios of our size.
06
Built for Every Scale
A solo founder gets the same quality thinking as a 500-person company. Our packages are tiered. Our standards are not. Every client gets our best work, regardless of budget.
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